Singha Corporation and Alfa Romeo F1 Team extend their partnership
Alfa Romeo F1 Team ORLEN and Singha Corporation are extending their long-term partnership for a fourth consecutive year, as the two companies announced a deal for the 2022 season.
Click here to subscribe to our print edition!
A subsidiary of Boon Rawd Brewery, the first brewery established in Thailand, Singha Corporation has produced the eponymous beer since 1933: Its unmistakable taste and the trademark mystical golden lion logo featured on each bottle are now synonymous with Thailand itself. Alongside Singha, the original Thai beer, Singha Corporation produces other major beer brands and a growing range of sodas and mineral waters, catering for a wide range of tastes and consumers.
With a long and successful history in motorsport, both at home in Thailand and globally, Singha Corporation joined the Alfa Romeo F1 Team ORLEN family in 2019 and is ready to deploy a new, exciting activation programme featuring the team’s drivers, Zhou Guanyu and Valtteri Bottas.
Singha Corporation logos will be visible in prominent locations on the team’s car, the C42, as well as on the team kit and the drivers’ suits.
Frédéric Vasseur, Team Principal of Alfa Romeo F1 Team ORLEN:
We are delighted to extend our partnership with Singha Corporation for a fourth year, a sign of how well our two brands have been working together. We look forward to repaying their faith in the team with on-track results, and we are excited about the activation programme they will deploy to reach a growing number of fans this season.
Voravud Bhirombhakdi, Senior Executive Vice President, Boon Rawd Brewery:
We are a family business, and Alfa Romeo F1 Team ORLEN is the family we found within Formula One. There are so many similarities in the way we operate our businesses and we are over the moon to continue our relationship with the team. We feel at home here and we are looking forward to bringing the excitement of racing to our fans.
The post Singha Corporation and Alfa Romeo F1 Team extend their partnership appeared first on Paddock Magazine.