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McLaren Racing and Castore, the rapidly-growing premium sportswear brand, today announced a multi-year partnership that will see Castore become the Official Team Apparel and Sportswear Partner for the McLaren Formula 1 team for the 2022 Formula 1 season.
The British premium sportswear brand prides itself on creating the highest quality apparel to optimise athletic performance in all conditions. McLaren Racing and Castore share a commitment to innovation, with both brands always searching for the next step forward. Using advanced engineering, expertise in sports science, unique technical fabrics and rigorous testing mean Castore deliver products that revolutionise the industry.
At the end of 2020, Castore launched their first collection with McLaren Automotive and similarly, they will collaborate with McLaren Racing to develop performance sportswear ranges. Additionally, Castore will take on McLaren Racing’s licensed merchandise programme providing the team’s global fanbase with greater access to the product through localised e-commerce distribution across key regions.
The company will supply the McLaren Formula 1 race team with team apparel from the start of the 2022 Formula 1 season. Additionally, Castore branding will feature on McLaren F1 team apparel and on the race suits of McLaren Formula 1 drivers, Lando Norris and Daniel Ricciardo.
Mark Waller, Chief Commercial Officer, McLaren Racing said:
Castore is a leading innovator in the premium sportswear industry through their performance-enhancing range of apparel and we are delighted to announce their partnership with McLaren Racing as the Official Team and Sportswear Partner of the McLaren Formula 1 team.
We are looking forward to bringing together our passion for engineering excellence to deliver the highest quality product and services for our team, fans and partners.”
Phil Beahon, Co-founder, Castore said:
We are thrilled to be partnering with McLaren, an iconic name in Formula 1. Not only are they a brilliant British brand but we share the mindset of relentlessly pursuing ways to boost performance, encapsulated by our motto ‘Better Never Stops’.
Given the global audience for Formula 1, we believe this partnership will increase the visibility and appeal of the Castore brand with millions of fans and accelerate our drive to build the world’s leading premium sportswear brand.
The post Castore becomes official sportswear partner to McLaren Racing appeared first on Paddock Magazine.