Category: BMX

Formula 1 today announced Workday (NASDAQ: WDAY), a leader in enterprise cloud applications for finance and human resources, will become the Regional Finance & HR Enterprise Partner of F1 across the UK and Germany, showcasing the shared commitment both brands have to drive agility and real-time decision-making needed in a changing world.

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Through this partnership, Workday will be in pole position within the world of technology that surrounds F1, reaching the sport’s huge fanbase across the UK and Germany through social, digital, and content platforms all season long.

In addition, fans globally will connect with Workday through trackside and pit lane signage across several European Grand Prix races, starting with this weekend’s Formula 1 Aramco Gran Premio de Espana 2021. The presence in the pit lane has been specifically chosen to reflect the critical real-time decisions that are made in the key … Read the rest

Communications Director of the French Grand Prix and former Deputy Media Delegate at Fédération Internationale de l’ Automobile (FIA), Pierre Guyonnet-Duperat is undoubtedly one of the most interesting people in the Formula 1 paddock. Pierre was often seen at motorsport media events next to the well-known Matteo Bonciani, former Head of F1 Communications.

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I think most of the hardcore fans obviously know you but do not necessarily know what you went through before getting into the world of Formula 1. Could you talk to us about your studies and your early career?

I went to a business school in Bordeaux – at the end of my studies, in order to finish university, I had to do an internship, so I sent a spontaneous application to the FIA. I wrote to them that I want to work in the marketing department. Initially, their … Read the rest

Introduction

A brilliantly managed race from Mercedes’ Lewis Hamilton saw him take his second win of the 2021 season at the Portuguese Grand Prix, the Briton finishing ahead of Red Bull’s Max Verstappen, as Hamilton’s pole-sitting teammate Valtteri Bottas came home third.

With Hamilton starting second on the grid, an early Safety Car after Kimi Raikkonen had crashed into his Alfa Romeo teammate Antonio Giovinazzi saw the seven-time champion drop to third behind Verstappen at the Lap 7 Safety Car restart.

But Hamilton then fought back brilliantly, passing Verstappen back for P2 four laps later before claiming the lead with an incisive pass on Bottas into Turn 1 on Lap 20 of 66 – eventually coming home for his 97th F1 victory, and extending his lead at the head of the drivers’ championship.

Like Hamilton, Verstappen maintained his record of finishing all three races of 2021 so far in … Read the rest

Red Bull Racing Honda is pleased to announce it is charging into the longest Formula One season in style thanks to its new Official Travel Wear Partner, AlphaTauri fashion.

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With this year’s Formula One World Championship taking place at 23 circuits on five continents over nine months, it’s crucial that the Team travels to each Grand Prix ready to compete at the highest level, but also in a style that resonates with the Team’s brand identity.

Thanks to AlphaTauri’s blend of high-tech innovation and fashion-forward design, team personnel will be looking and feeling good as they take on Formula One’s most intense season to date.

Founded in 2016 by Red Bull, AlphaTauri is a premium fashion brand creating innovative clothing that intersects fashion and function.

Blending considered design and premium materials with cutting-edge textile technologies, AlphaTauri represents elegant engineering with a sleek, … Read the rest

Williams Racing is pleased to announce Dorilton Ventures as an Official Partner of the Team. Dorilton Ventures leads significant minority investments in early to mid-stage technology companies focused on data-centric segments such as enterprise IT infrastructure, data science, and cybersecurity.

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The partnership will see Williams Racing support Dorilton Ventures across its investments, enabling growth in these companies whilst developing synergies with the fast-paced world of Formula One. The partnership is yet another signpost of the new commercial direction at Williams, focused on utilising the high-performance culture that exists at Grove to help deliver added value to our partner’s businesses beyond typical marketing benefits.

Dorilton Ventures has made multiple investments to date, including multi-lingual, geo-enabled social media and web-monitoring platform Babel Street; space-based radio frequency analytics specialist Hawkeye360; healthcare analytics platform Post-Acute Analytics; and personalized tissue therapeutics company XenoTherapeutics.

Dorilton Ventures branding will … Read the rest

As one of the most popular drives in the sport, Lewis Hamilton has all eyes on him every time he touches the track. Repping Team Mercedes, Hamilton, alongside Valterri Bottas have dominated recent races and past seasons.

Team Mercedes as a group is one of the most dominant teams in the sport. With 116 Formula One wins, the Silver Arrows have achieved consecutive Drivers’ and Constructors’ Championships from 2014 to 2020. The team also set the record for most wins in a season (19 in 2016) and picked up the most consecutive constructors’ titles.

With that opening statement, it would appear as if Team Mercedes is an untouchable force that is rarely contested. While that is true in certain instances, Formula One racing might be in the golden age of competition and parity.

Right now, for Formula One fans it’s essential to stop and take in what the sport has … Read the rest

Aston Martin is revealing today more details of its forthcoming V12 Speedster – the open cockpit celebration of the British luxury sports car brand’s proud past and exciting future.

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Just 88 examples of the Aston Martin V12 Speedster are available to buyers worldwide and today the brand is unveiling details of a custom specification that is certain to underscore the cars’ instant collector’s item status.

The new car aligns gracefully with a heritage that features not only the exceptional DBR1 but also the breathtaking CC100 which was unveiled in 2013 as a stunning celebration of Aston Martin’s century of sports car excellence – reflecting the sporting heritage and exceptional design capability woven throughout well over 100 years of Aston Martin history.

The DBR1 is, to date, the most successful racing machine constructed by Aston Martin, having triumphed in the 1959 staging of … Read the rest

Williams Racing is pleased to announce signing an agreement with The Point.1888 to help drive its brand licensing program.

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The Point.1888 will work with Williams Racing to extend its licensing operation using a retail-first methodology, creating an extensive range of new products for the Williams fanbase. Their technique to reverse engineer the licensing process and to select licensees that align with Williams’ core values was a key factor behind the signing.

Matching the team with the right companies will open a host of new opportunities for engagement on a global scale, helping boost revenue and brand affiliation for Williams Racing.

Tim Hunt, Commercial and Marketing Director for Williams Racing said:

We are excited to have The Point.1888 onboard to extend our brand licensing program and to enable us to work with businesses we never thought we would. Through careful consideration of the … Read the rest

Toto Wolff has always been described as one of the most powerful individuals in Formula 1. He was given his real power from former Daimler Chairman Dieter Zetsche, who chose Wolff to represent Mercedes’s interests not only in F1 but as head of the entire Mercedes-Benz motorsport program.

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Wolff’s personal investments in the Williams F1 team and driver management became incidental when he purchased his stake in the Mercedes F1 team and started his rise to power in the paddock.

Toto Wolff over the past few years has exerted his influence over everything from engine deals to rival teams and controlled aspects of the driver market. The power base allowed him to ‘help’ his old team Williams in 2014 acquire Mercedes engines and from 2022 a full powertrain supply.

Toto Wolff always had the purchase of Williams as a plan B, but … Read the rest