VMware and McLaren F1 Team sign a partnership agreement

McLaren Racing today announced a new multi-year partnership with VMware, a leading provider of multi-cloud services for all apps, as an Official Partner of the McLaren Formula 1 Team.

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The technology-driven partnership connects two brands who value excellence in their respective fields, with VMware empowering McLaren’s operations throughout the F1 season for the team to stay connected and efficient at locations around the world.

VMware will help McLaren manage, connect, protect, and deliver cloud-based apps the team relies on both at the track and at the McLaren Technology Centre. McLaren will leverage VMware’s technology to power app optimisation across multiple clouds, and deliver reliable connectivity and the best user experience across devices.

VMware branding will be represented on the McLaren MCL36 F1 cars and race suits of McLaren F1 drivers Lando Norris and Daniel Ricciardo from the 2022 French Grand Prix.


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Miami colours for Alpine A110

For its first Formula 1 Grand Prix in Miami, Alpine unveils an exclusive South Beach Miami colour pack on the Alpine A110 in its Bleu Azur and Rose Bruyère colours. Exclusively available on the A110 version, this customization pack developed especially for the occasion, includes exterior and interior elements.

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For the first time, the Alpine A110 will set its foot on Florida soil, celebrating its presence at the inaugural F1 Grand Prix of Miami. For this premiere, the A110 will pay tribute to this very special destination with a unique set of colours and customizations from the Alpine Atelier.

Inspired by the neon lights of Ocean Drive, the art deco buildings overlooking Miami, the colourful sunsets and the city’s vibrant music scene, the A110 South Beach Colorway will be available in two liveries, blue or pink. … Read the rest

Lunar and Haas F1 Team sign a pertnership agreement

Haas F1 Team is pleased to announce a new partnership with a financial technology company, Lunar. Founded in Aarhus, Denmark in 2015, Lunar is a regulated and independent licensed bank with over 500,000 users across Denmark, Sweden, and Norway. Established for individuals and businesses, Lunar – a 100% digital platform, has been designed to give customers complete control of their finances in a single app.

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The relationship between Haas F1 Team and Lunar will see the company’s brand logo sported on both Haas F1 Team VF-22 entries and on Kevin Magnussen’s race suit.

Guenther Steiner, Team Principal of Haas F1 Team stated:

I’m proud to welcome Lunar to our partner portfolio. “We share a lot of common traits between our two brands – primarily we’re both non-traditional in our respective industries, we’re not afraid to do things differently, be innovative in our … Read the rest

2022 Formula 1 Miami Grand Prix highlights



Max Verstappen won the inaugural 2022 Formula 1 Miami Grand Prix, having pried the leadoff Ferrari’s pole-sitter Charles Leclerc early in the race, and defended it in an enthralling late-race battle.

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Red Bull’s reigning champion took P2 off Carlos Sainz into Turn 1 at the start and soon began to close in on Leclerc. The Ferrari driver lost the lead to his rival on the main straight at the start of Lap 9 of 57 and pitted from mediums to hards on Lap 24, causing Verstappen to react with his stop two laps later. It seemed that Verstappen would cruise to victory in front of Miami Gardens’ marina…

That was until the Lap 41 caution, a VSC-turned-Safety Car triggered by a clash between Pierre Gasly and Lando Norris, which sent the McLaren driver into a spin as his right-rear tyre
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Moving On Up: Cem Bolukbasi

THE racing driver of Turkey – it’s fair to refer to Cem Bolukbasi like that. The former sim racer and F1 Esports driver made his debut in the FIA Formula 2 Championship, which is often the last step before one makes it into Formula 1.

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What was your very first experience of motor racing?

At the end of 2019, I was invited to race in the GT4 European Series at Paul Ricard. The first time in a race car and on a Formula 1 track was simply breathtaking. I thoroughly enjoyed every second of it. As for the results, I qualified 3rd and finished in P5 with the team Borusan Otomotiv Motorsport.

What advice would you give now to someone eager to start racing?

The journey might be very long and difficult, just like every other high-performance sport. All things considered, I … Read the rest

Graffiti design for Scuderia AlphaTauri showcar in Miami

To celebrate the first ever F1 Grand Prix in Miami, AlphaTauri and Scuderia AlphaTauri collaborated with artist and visionary Remote (aka Jay Bellicchi), part of the eclectic art collective ARTPLUG, for a special project at the amazing MetroWrapz facility to embrace local art, culture and fashion, while raising money for charity. Here is all you need to know:

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Remote has been given the opportunity to apply a unique graffiti design directly on a Formula One car, inspired by the vibrant colours of the AlphaTauri Fashion Spring/Summer collection. The colourful and stylish Showcar will be on display at the completely new and bespoke Red Bull Energy Station, which has been designed and built, especially for the inaugural Miami Grand Prix in Florida.

Before the race weekend, drivers Pierre Gasly and Yuki Tsunoda met up with Remote to discover more about graffiti culture, the … Read the rest

Formula 1 expanded its strategic partnership with Workday

Formula 1 is delighted to announce the renewal and expansion of its strategic partnership with Workday (NASDAQ: WDAY), a leader in enterprise cloud applications for finance and human resources.

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The multi-year extension will see Workday now become a Regional Partner of F1 – reaching the sport’s huge fan base across Europe, the Middle East, and Africa (EMEA). The expanded partnership also includes the delivery of Workday content across F1 channels, including prominent trackside branding at the European Grands Prix.

In addition, as Formula 1 continues to identify ways to digitally accelerate, it has selected Workday’s Human Capital Management (HCM) to supercharge its internal business processes and harness the full power of its talent for a changing world.

The combination of this expanded strategic partnership and selection of the Workday HCM system underscores the existing synergies between Workday and F1, where access to … Read the rest

Swamp Buggy racing in Everglades

Reigning world champion Max Verstappen and Scuderia AlphaTauri’s Yuki Tsunoda went head-to-head in 900 horsepower V8 machines however, instead of duelling in F1, they travelled to the Florida Everglades for a unique hit of the swamp buggy racing. Here is all you need to know:

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This weekend’s Miami Grand Prix is the first F1 race to ever be held in the American city with Dutchman Verstappen and Japanese driver Tsunoda heading two hours west to the city of Naples before the fifth stop of the 2022 season to enjoy a different form of high-octane competition.

Since 1949, the Florida Everglades has been home to swamp buggy racing with the F1 duo racing head-to-head in 900 horsepower V8 buggies with 68-inch wheels around a track submerged in standing water.

Verstappen and Tsunoda were joined by Supercross 250 East Champion Jett Lawrence and Tokyo … Read the rest

Berluti partners with the Alpine F1 Team

Alpine F1 Team is proud to announce a partnership with Berluti. The Parisian Maison is thus established as Alpine Elegance Partner. This is the latest instance in Berluti’s history of exceptional collaborations, which have long been part of the Maison’s DNA.

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With a history dating back to 1955 when Jean Rédélé, a young man passionate about competition, formed an automotive brand before going on to design the legendary A110 car seven years later, the company has evolved into Alpine F1 Team in 2021, which took victory at the Hungarian Grand Prix the same year.

As it embarks on its second Formula 1 season, Alpine’s core values of passion, innovation and excellence meet Berluti’s focus on craftsmanship, know-how and cutting-edge technique in a new partnership in which Berluti will provide elegance kits to the BWT Alpine F1 Team drivers and executive team. An … Read the rest

Tom Brady and Lewis Hamilton tee off for IWC Schaffhausen

Ahead of this weekend’s Miami Grand Prix, IWC Schaffhausen invited sporting legends, including seven-time American Football World Champion Tom Brady and seven-time Formula One World Champion Lewis Hamilton, to compete in an entertaining golf challenge.

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Following ‘The Big Pilot Challenge’ event at the Miami Beach Golf Club on Wednesday, the four IWC watches worn by the players are being auctioned online by international auction house Bonhams. The proceeds will be used by the Laureus Sport for Good Foundation to support Miami-based nonprofits such as Dibia Dream, which supports young people through education and the power of sport.

As the inaugural Miami Grand Prix brings the excitement of Formula One to South Florida, IWC Schaffhausen united some of the world’s greatest sporting legends to raise money for social programs in the Miami area. Relaxed and fun, ‘The Big Pilot Challenge’ took place at … Read the rest