Formula 1 today announced Workday (NASDAQ: WDAY), a leader in enterprise cloud applications for finance and human resources, will become the Regional Finance & HR Enterprise Partner of F1 across the UK and Germany, showcasing the shared commitment both brands have to drive agility and real-time decision-making needed in a changing world.
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Through this partnership, Workday will be in pole position within the world of technology that surrounds F1, reaching the sport’s huge fanbase across the UK and Germany through social, digital, and content platforms all season long.
In addition, fans globally will connect with Workday through trackside and pit lane signage across several European Grand Prix races, starting with this weekend’s Formula 1 Aramco Gran Premio de Espana 2021. The presence in the pit lane has been specifically chosen to reflect the critical real-time decisions that are made in the key … Read the rest