Formula 1 has had a long relationship with sponsorship deals. The sport wouldn’t have grown into the huge behemoth that it is today without its teams being able to sell space on their cars for brands to add their logos.
The practice began with Lotus in the 1960s but soon spread right across the paddock. Before then, cars were painted in their national colours. For example, the Ferrari vehicles were painted in their iconic scarlet red, while teams from the UK used British racing green. After the introduction of sponsors, the colour often reflected the branding of the team willing to pay the most.
Over the years, there have been many brands that have come and gone from Formula 1, including major car manufacturers like Toyota and tire suppliers like Bridgestone. Among them, there have been plenty of mundane deals that you’ll likely forget about very quickly. But every now … Read the rest