Ogio and Aston Martin F1 Team sign a partnership agreement

The combination of illustrious heritage, progressive technology and slick innovation will bring a different dimension to Formula One this season, as OGIO joins forces with the new Aston Martin Cognizant team.

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Aston Martin makes its iconic return to the highest level of motorsport for the 2021 campaign after a 60-year absence from F1, as four-time world champion, Sebastian Vettel, and prodigious Belgian-Canadian talent, Lance Stroll, spearhead their hopes.

With more than 450 staff behind the two drivers and an extraordinary logistical operation to transport the team around the globe on a packed race calendar, OGIO will provide an invaluable extra boost of support as the new official team luggage supplier.

Owned by Callaway Golf Company, OGIO is a premium golf equipment and active lifestyle company with a portfolio of global brands, including Callaway Golf, Odyssey, TravisMathew and Jack Wolfskin. But OGIO’s expertise extends into a vast range of expertly constructed luggage, backpacks, bags and accessories, which transcends sport and lifestyle.

The brand was founded in 1987 and has become well-established with its ingenious designs and technologically advanced personal storage products – making them a vital cog in the wheel across a wide variety of motorsports and also in day-to-day general use.

It’s a partnership that complements many of the shared values and philosophies between the brands.

Matthew Chapman, Head of Licensing & Merchandise, Aston Martin Cognizant Formula One™ Team, said: “It’s hugely exciting to welcome OGIO as our official team luggage supplier of the Aston Martin Cognizant Formula One™ Team.

“The relationship with OGIO is a perfect fit for us where creativity, quality and progressiveness with a sustainable mindset are at the forefront of their brand values.”

Greg Pearse, Commercial Director of Callaway Golf EMEA – the parent company of OGIO – said: “We are thrilled to announce the partnership with Aston Martin Cognizant Formula One™ Team.

“To work with such an iconic car brand is a real privilege. As companies, we share many common attributes, such as craftsmanship, passion and innovation. These are the values that continue to inspire us and we are proud to be part of Aston Martin’s welcome return to the sport.”

About Ogio

Founded in 1987, OGIO is an award-winning global leader in gear bag design and manufacturing, recognised for fusing performance, sports and lifestyle in every collection. Today, the company aims to make the world’s most ingeniously designed, expertly constructed and technologically unrivalled personal storage products.

The innovative brand produces gear-focused bags with durable materials, long shelf lives and a plethora of pockets for storage. In all production, OGIO operates on the pillars of organisation, durability, protection, ergonomics, mobility and sustainability.

The post Ogio and Aston Martin F1 Team sign a partnership agreement appeared first on Paddock Magazine.

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