Alfa Romeo Racing ORLEN, in partnership with Chiliz – the creators of Fan Tokens and the Socios.com fan engagement platform – has announced plans to launch a $SAUBER Fan Tokens to provide a new and exciting way to engage with the team’s fan base.
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Today, one million $SAUBER Fan Tokens will be distributed to fans who pre-bought through Chiliz’ fan engagement & rewards platform Socios.com. $SAUBER Fan Tokens will be available for general purchase on the platform in the near future.
Fan Tokens are collectable digital assets, minted on the Chiliz blockchain, that provide owners with access to voting rights in polls, VIP rewards, exclusive promotions, AR-enabled features, chat forums, games and competitions on Socios.com.
Driven by the central tenet that transitioning passive fans into active fans is essential to the future of the sport, Socios.com is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sporting organizations with the tools to engage with and monetize their global fanbases. Fan Tokens have generated over $120M in revenues to be shared with Socios.com partners in 2021 alone.
Created by Chiliz, the leading blockchain provider for the global sports and entertainment industry, Socios.com has major global expansion plans and will increase its existing presence in Europe, while targeting many more Fan Token launches in the U.S, U.K, Asia and South America. Socios.com has multiple office locations around the world and will open new European, the U.S. and South American headquarters in Madrid, North America and Sao Paulo in 2021.
Frédéric Vasseur, Team Principal and CEO of Alfa Romeo Racing ORLEN:
The world of fan engagement in Formula One is evolving and Alfa Romeo Racing ORLEN is at the forefront of this exciting new realm. Launching a Fan Token is going to provide our growing legion of fans with a new way to interact with the team, which is a key aspect in our quest to bring our followers closer to the team with everything we do.
Alexandre Dreyfus, CEO of Chiliz and Socios.com:
We’re very proud to welcome Alfa Romeo Racing ORLEN to our network and look forward to raising the profile of their brand globally through Fan Tokens. F1 is broadcast to a global audience of around two billion, making the reach and potential of this partnership, and the other partnerships we’ve announced today, enormous in scale.
Last week, in a single day, we announced five partnerships, from three different sports, across three continents and now we’ve continued that momentum convincingly with today’s partnership with one of Formula One’s most exciting teams. In the next few years, a generation of passive fans will shift into active fans and that transition will take place through transactional fan engagement on our platform.
The biggest global sporting organizations are joining us en masse in the firm belief that Socios.com and Fan Tokens are here to stay and will become essential tools for the sports industry.
$SAUBER Fan Tokens will be available on the Socios.com app in the near future.
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