Who is taking the lead on F1 Instagram

Formula 1 continues to grow in popularity among a new generation of fans, this is thanks to the Netflix series Drive to Survive and the Twitch quartet keeping us all entertained during the lockdown.

With this their Instagram accounts are continuing to grow, Grange has taken a look at the engagement rate, potential earnings from sponsored posts and average likes of the current Formula 1 drivers to analyse their social activity.

The lists are fully searchable by the number of followers, likes, engagement rate and earnings. Click on the names or photos for each Instagram profile and most importantly, enjoy!

Formula 1 Drivers Instagram rankings 

Picture Pos Driver Followers Following Average likes Engagement rate Average earnings per post
1. Lewis Hamilton 23,623,153 785 777,696 3.33% $46,649 – $77,748
2. Max Verstappen 5,665,066 669 467,159 8.27% $11,249 – $18,748
3. Charles Leclerc 5,294,355 919 571,330 10.82% $10,517 – $17,529
f1 instagram daniel ricciardo 4. Daniel Ricciardo 5,233,483 438 447,488 8.57% $10,402 – $17,336
f1 instagram lando norris 5. Lando Norris 3,837,521 167 508,139 13.31% $7,610 – $12,683
f1 instagram fernando alonso 6. Fernando Alonso 3,479,578 220 78,926 2.28% $6,914 – $11,523
F1 instagram carlos sainz 7. Carlos Sainz 3,267,198 573 311,595 9.58% $6,483 – $10,805
f1 instagram kimi raikkonen 8. Kimi Räikkönen 2,515,804 34 254,334 10.25% $4,9445 – $8,241
f1 instagram sergio perez 9. Sergio Perez 2,436,838 206 222,429 9.16% $4,845.75 – $8,076.25
f1 instagram valtteri bottas 10. Valtteri Bottas 2,351,696 464 103,059 4.39% $4,674 – $7,791
11. Pierre Gasly 2,189,585 1,017 307,608 14.07% $4,355 – $7,259
f1 instagram george russel 12. George Russell 2,136,959 495 380,664 17.92% $4,235 – $7,059
f1 instagram mick schumacher 13. Mick Schumacher 1,965,258 52 108,779 5.56% $3,896 – $6,493
f1 instagram esteban ocon 14. Esteban Ocon 1,093,641 810 92,984 8.54% $2,173 – $3,621
f1 instagram antonio giovinazzi 15. Antonio Giovinazzi 691,939 712 46,914 6.82% $2,060 – $3,434
f1 instagram yuki tsunoda 16. Yuki Tsunoda 595,816 327 44,317 7.47% $1,778 – $2,963
f1 instagram lance stroll 17. Lance Stroll 594,637 323 32,064 5.41% $1,776 – $2,960
f1 instagram nikita mazepin 18. Nikita Mazepin 394,481 453 31,387 8.02% $1,181 – $1,969
f1 instagram nicholas latifi 19. Nicholas Latifi 271,476 430 26,482 9.80% $813.75 – $1,357
20. Sebastian Vettel 0 0 0 0 0

Formula 1 Teams Instagram rankings

Picture Pos Team Followers Following Average likes Engagement rate Average earnings per post
1. McLaren Racing 7,820,904 72 152,623 1.95% $15,540 – $25,900
2. Mercedes-AMG F1 Team 7,523,746 27 101,655 1.35% $14,949 – $24,915
3. Scuderia Ferrari 6,903,681 25 89,717 1.30% $13,709 – $22.848
4. Red Bull Racing 6,440,770 106 103,745 1.61% $12,796 – $21,326
5. Alpine F1 Team 2,113,938 127 15,609 0.74% $4,1988 – $6,998
6. Aston Martin F1 Team 1,923,453 217 42,309 2.20% $3,819 – $6,365
7. Scuderia AlphaTauri 1,848,820 146 22,643 1.23% $3,671 – $6,118
8. Williams Racing 1,720,912 149 36,127 2.11% $3,415 – $5,692
9. Haas F1 Team 1,534,163 80 18,193 1.19% $3,048 – $5,080
10. Alfa Romeo Racing 1,436,139 282 68,189 4.77% $2.854 – $4,765

Key findings:

7 time World champion Lewis Hamilton is leading the pack with a whopping 23.1 million followers on Instagram.

 His rumoured 2022 teammate George Russell has the highest engagement rate of all the drivers (15.42%).

 Full-time streamer, part-time driver Lando Norris comes in second with an engagement rate of 13.08%.

 Potential earnings – Lewis Hamilton could potentially earn £33,784 – £56,306 per sponsored post.

Instagram mirrors the championship with Lewis Hamilton being in first with the most followers and Max Verstappen taking second.

 Sebastian Vettel is the only account we could not analyse as he is the only driver who has no social media accounts.

McLaren Racing wins the Instagram constructors championship with 7.6 million followers, followed by Mercedes with 7.3 million.

 Red Bull miss the podium, being the fourth most followed team with 6.2 million followers behind Ferrari who have 6.7 million.

Formula 1 has 14,692,661 followers, which makes their account the second most popular behind Lewis Hamilton.

Pirelli Motorsport has 631,441 followers and has the fastest growing audience in F1.

We will review the top 20 independent Formula 1 related accounts in the near future.

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